Photography overlaps with almost all aspects of culture, and seeps into almost all parts of our lives. Your own research interests, whatever the subject (even if your subject is the medium itself), will require you to conduct extensive research and investigation into topics, subjects and themes that might not, at first, seem to have much to do with photography.
Alongside your ‘contextual’ – if you like desk–based – research studying at home or in the library, your practical research – your image making in the studio or in the field – is the process of using photography as a means to expand your understanding of your chosen subject(s) and generate knowledge. This always involves intersecting with myriad things outside of photography.
In this topic, we consider the interdisciplinary nature of photography and ask you to expand on the disciplines, practices and institutions with which your own photography has links.
Q. Other than photography, what art forms and creative media do you take inspiration from?
A. Film, music.
Q. How have you directly drawn from non-photographic disciplines to develop your practice?
A.
Q. How would you describe the distinctive, essential qualities of photography? Are any of these characteristics the reason for you choosing it as your means of expression?
A. Mechanical – freeing me from the restrictions of dexterity
- Why – I have a dream [MLK]. Apple: “Everything we do, we believe in challenging the status quo.”
- How
- What
Other photographers that talk about why they are doing things before what they are doing? Is that people passionate about a cause?
What ChatGPT [29/6/23] has to say:
- Why: Identify your purpose and the core beliefs that drive your photography practice. Ask yourself questions like: Why do you take photographs? What message or emotions do you want to convey through your work? Understanding your “Why” will help you define your unique artistic vision and connect with your audience on a deeper level.
- How: Determine the strategies, techniques, and approaches you employ to bring your purpose to life. Consider the methods you use to capture and present your photographs. This includes factors such as your choice of equipment, composition styles, lighting techniques, post-processing methods, and overall artistic direction. Your “How” represents the distinctive aspects of your photography practice that set you apart from others.
- What: Define the tangible products and services you offer as a photographer. This encompasses the types of photography you specialize in, such as portrait photography, landscape photography, documentary photography, etc. It also includes the deliverables you provide, such as prints, albums, digital files, or online galleries. Your “What” is the visible output of your work that clients can experience and purchase.
By aligning your photography practice with the Golden Circle philosophy, you can effectively communicate your unique vision, connect with your target audience, and differentiate yourself in a competitive market. Your “Why” serves as the driving force behind your photography, while your “How” and “What” support and manifest that purpose in the form of your artistic style and deliverables. Remember, the Golden Circle philosophy encourages starting with the “Why” and then moving outward to the “How” and “What.”
Link to reflective presentation: vimeo video